Started on a porch with one loom and the wrong business plan.
In the spring of 2016, Mira Calderón quit a very reasonable job in product design to weave a hammock for her father. The second one, she sold to a neighbor. The eighth, to a café in Portland. By the forty-ninth, there were three looms in the garage and a name.
Today the Hammock.IT workshop sits in a converted print shop in West Asheville. Seven weavers, one carpenter, and a long-haired dog named Pepper produce between nine and fourteen pieces a week. Nothing is outsourced. Nothing is rushed. We do not have a seasonal drop schedule — the season is whenever the linen arrives.
We also don't pretend to be revolutionary. Hammocks have been around for roughly a thousand years. We just wanted to make ours well enough that your grandchildren argue about who gets it.
"We don't design for bedrooms. We design for the slowest hour of someone's weekend — the one they keep trying to protect from everything else."
— Mira Calderón, Founder & Head Weaver